The Oakland Press: Uniland Sticks With Tradition

Sept. 20, 2011

Southfield-based Uniland Corporation, a family-owned and operated building management, development and consulting company continues its 85-year success story with family leadership. The company recently appointed Rex Rosenhaus as CEO and Aaron Rosenhaus, a fourth generation family member, as COO.

“These are both exciting and difficult times for our family,” Rex said. “This year we lost my father Mel Rosenhaus, the previous CEO of Uniland, who was my inspiration and mentor for over 30 years, but we have a great team in place to move us forward, led by my son Aaron. My grandfather founded this company over 85 years ago on the eve of the Great Depression and now it’s my turn to continue his and my father’s legacy with Aaron’s help.”

Previous to Aaron’s recent appointment as COO, he worked for McCarthy Building Companies, Inc. in California, one of the largest construction companies in the U.S.

After he graduated from Michigan State University’s School of Planning, Design and Construction, he was hired at McCarthy as a mechanical, electrical and plumbing engineer. He was quickly appointed to a senior engineer position, where he oversaw subcontractors building multiple projects and managed budgets upwards of $300 million.

“His return to Michigan is the beginning of a trend with young professionals moving back to their home state to help rejuvenate the economy. We’re excited about moving forward,” Rex said.

“The opportunity to return to the state in which I grew up and bring youth and energy to an already successful family company is just truly amazing for me, Aaron said.

After 85 years in business, Uniland Corporation is no stranger to enduring rough economies. Sol Rosenhaus founded before the Great Depression and quickly learned that no company is immune to economic setbacks. But Sol instituted a set of values for his business that have carried on through generations of the Rosenhaus family.

“The business philosophy at Uniland is simple: Our success is based upon the success of our partners and clients,” Rex said.

“That’s what this company was founded on, and that’s how we continue to operate. My grandfather understood that and made that the backbone on which we operate today.”