Modern Home Builders: The Missing Middle

In 1926, Sol Rosenhaus founded Uniland Corporation (Uniland) in Detroit, Michigan. The enterprise has gone on to become one of the oldest building companies in the region, and it proudly maintains complete family ownership. Today, the organization’s offerings include construction services, multifamily renovations, property management, and construction consulting. Aaron Rosenhaus, COO, sits down with Modern Home Builders to talk through 2022 operations, and the current challenges facing the homebuilding industry.

“Our focus has remained on workforce housing and redevelopment, while navigating the turbulent state of today’s market.” Aaron opens. “We have continued our efforts in transforming non-habitable buildings into new workforce housing apartments, such as Euclid Haus, which will open this summer. As a sister property to Philadelphia Haus, it features thoughtful design and luxury finishes for the workforce housing demographic.

Euclid Haus has high-grade interior finishes usually seen in luxury living such as quartz counter tops, finished hardwood floors, high-end appliances, in-unit laundry, high-efficiency HVAC, video security, and more, not aimed at the luxury individuals who often are the only ones who get to enjoy this kind of aesthetic.”

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