Aaron Rosenhaus is a fourth generation builder who comes from a long line of men that have built Uniland Corporation into what it is today. This year, the company marks91 years in business and Aaron leads the team as chief operating officer, alongside his father, Rex, chief executive officer. After just six years in a leadership position with Uniland, Aaron is being recognized with this award.
After graduating from Michigan StateUniversity in 2007 with a degree in Construction Management, at the start of the Great Recession, Aaron began working for a home builder in Texas. He then moved west to become a senior project engineer with McCarthy Building Companies in California. During the four years at McCarthy, Aaron was part of building two hospitals, managing the build-out of all mechanical, electrical, plumbing, gas, and medical specialty rooms, in collaboration with architects, engineers, doctors, nurses and technicians.
In 2011, with a broader perspective and exposure to different construction methods and processes, Aaron moved back to his home state of Michigan to join his father at Uniland.”My father was strategic in getting Unilandsuccessfully through the recession by shifting our business from land development and residential construction to focusing our efforts in the multifamily housing industry,” said Aaron.”We proudly maintain our family tradition of development and construction, while pivoting our efforts to the multifamily industry. Today many of our current projects are in Detroit where we love the challenge of creating a more functional space for residents, while maintaining the gorgeous aesthetics of 60 to 110-year-old buildings.”
One of the most satisfying aspects of each renovation project for Aaron, is constructing the right team. “I love to see individuals faced with a challenge come together as a cohesive unit to develop a solution and execute,” he said. Unilandhas completed the restoration of over 500units across Michigan in the last five years and will complete another 100 units in the next 10months. “We have become known in the industry as multifamily renovation experts,” said Aaron.
Aaron’s passion for construction is felt as soon as he walks into any room. He feels lucky that the industry we are able to physically see our success and progress. Often when driving around Aaron is grateful to see physical evidence ofUniland’s success, most recently when he passes a 61 unit senior citizen building that Unilandrecently renovated in just 61 days!
Aaron continues to further educate young construction professionals by sharing his gained knowledge in an online forum that he founded, and membership has since gained over 4,500members across the world. Aaron continues to volunteer his time as a member of the MichiganState University Construction Management Alumni Board, and has given lectures to urge students to consider the construction industry as a future career path. Aaron always explains to students his favorite aspect in being a builder by saying; “We are not just builders, we are skilled problem solvers!”